My usual suggestion is to ask a friend, family member, or your family doctor. These people will give you an unbiased and honest recommendatioun of a lawyer that they know, or have had dealings with.
There are times when it may be necessary to utilize a lawyer referral service, such as when your legal matter requires the services of a lawyer practicing in a very limited specialty area, or when there are very few lawyers in your geographic area that handle your particular type of legal matter.
In those cases I recommend the Florida Bar Lawyer Referral Service, or the St. Petersburg Bar Association Lawyer Referral Service. These organizations provide information on the availability of legal services and can refer you to a qualified lawyer in your area. They have thousands of participating lawyers in a variety of specialty areas.
If you want to use a commercially available service, I recommend Lawyers.com or Martindale.com these are reputable and well established referral services related to the Martindale Hubbel legal directory, a nationwide directory of lawyers that law firms and the legal profession have relied upon.